No other than Panasonic Corp. has announced that Amazon Video on Demand will be now available via their VIERRA CAST enabled HDTVs.

Bringing unique internet enabled services to Panasonic VIERA HDTV owners, Amazon Video on Demand on VIERA CAST enables customers to:

• Shop from their TV for their favorite movies and TV shows, selecting from Amazon Video On Demand’s massive selection of more than 40,000 commercial free titles including over 500 titles in HD.
• Enjoy instant playback, no downloading, no waiting and no subscription fees.
• Enjoy Amazon Video On Demand’s high-quality video through its use of the advanced h.264 codec and an automatic bandwidth detection feature that seamlessly plays back the best quality file at either 300, 600, 900, 1200, and when purchased or rented in HD, at 2500 kbps.
• Access and add to their virtual library of purchases via Amazon Video On Demand’s Your Video Library, and re-watch them anytime on their Panasonic VIERA CAST (R) enabled HDTV or online with a PC, MAC or other compatible device.

For 2009, Panasonic’s VIERA CAST feature has been extended to three VIERA Plasma HDTV series. Panasonic and Amazon are also working to bring the Amazon Video On Demand service to Panasonic’s 2009 line of VIERA CAST-enabled Blu-ray Disc players by this summer.

VIERA CAST was widely acknowledged last year for its distinctive internet application, allowing the consumer to view targeted sites on a large HDTV, rather than a small computer screen. VIERA CAST is also unique in the industry in that, unlike other internet-enabled HDTVs, it has a built-in Ethernet interface - no external box or PC is required. VIERA CAST is accessed via a single button on the television remote control and there is no fee to use the VIERA CAST functionality.

(Source) Press