Watch out for Blu Ray discs that may carry the Dolby logo starting today. Dolby Laboratories, Inc. announced today that it is enabling and supporting consumer electronics makers in China to develop Blu-ray Disc products.

Three digital entertainment companies in China—TCL Technoly Electronics (Huizhou) Co., Limited (TCL), MIT Technology Co., Limited (MIT Technology), and Lite-On IT Corporation (Lite-On IT)—have agreed to license Dolby TrueHD, a lossless compression technology, and Dolby Digital Plus, which delivers up to 7.1 channels of surround sound for future Blu-ray Disc products.

The world’s leading studios and content creators have embraced Dolby TrueHD and Dolby Digital Plus to enhance the experience delivered from Blu-ray Discs. Nearly 70 home audio systems and 50 Blu-ray Disc players from 30 companies around the world use Dolby TrueHD, Dolby Digital Plus, or both.

Today’s announcement demonstrates Dolby’s continuing commitment to help expand the market for high-definition entertainment and support the efforts of digital entertainment companies in China.

(Source) Press

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