This may sound like some seriously strange bedfellows, folks, but I can assure you it’s no less than true.

See, we all know that Netflix is pretty much king of the hill when it comes to DVD by mail, and there’s a growing consensus that says it’s pretty much got DVD in general all sewn up.  But here’s the fly in the metaphorical ointment, folks–Netflix has been pushing for more accuracy in its name for years now.  They want to be the interNET’s greatest source for FLIX.  Get it?

Good.  So what’s got Netflix freaking out is the concept of “managed services”.  People are, increasingly, using the internet as their primary means of entertainment.  In fact, more are shutting off cable entirely and getting all their video from the web.  But if cable companies–who are often internet providers too–are allowed to offer “managed services”, it’ll allow cable companies to basically shut the door on Netflix in favor of their OWN brands.

Thus Netflix is using all its lobbying muscle to try and keep the door open for themselves to stay in the streaming market.

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