According to a study made by ABI Research, the overall price of Blu-ray players will most probably drop on the holiday season – Christmas – and there are a few reasons for the fall:

- media speculation concerning the success of Blu-ray format
- competitors such as services that offer movies for download
- the need to sell more in a market that is currently in “depression”

At the moment there are Blu-ray players that cost less than $200, and as a prove there is Amazon and this Samsung BD-P1200. But during Christmas the price tag should be around $150, or less…

Blu-ray vendors and dealers are starting to realize that for Blu-ray to become the next DVD, they need to lower player prices in order to generate interest and build volumes.

via

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