To enhance their brand and help ensure that digital cinema is spread over Asia, Sony Pictures Releasing International Corporation (SPRI) has entered into an agreement with Sony Electronics’ Digital Cinema Solutions and Services (DCSS) group for 4K DCI-compliant digital cinema deployments in Hong Kong, Japan, Korea, Singapore and Taiwan.

Sony Electronics’ 4K digital projection technology will provide exhibitors and distributors with technology that will make it possible to offer consumers a wider selection of programming choices including 3-D and alternative content. To support this digital deployment effort, SPRI will supply its upcoming releases, when booked, in digital form; and provide financial contributions for a limited time to promote DCI-compliant technology.

“The growth of digital cinema is a worldwide technological reality, so it makes sense that any agreement covers the broadest reach possible,” said Mike Fidler, Senior Vice President of Sony Electronics’ Digital Cinema Solutions and Services Group. “We’re extremely pleased to be working with SPRI on our expanded joint efforts.”

(Source) Press

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