It makes perfect sense that a studio would want, desperately, to move its stuff via online distribution, folks.

Why wouldn’t it?  No physical media, no transportation issues, no storage, no inventory costs.  Just take the completed product, put it on a server and let everybody pay some cash to make their OWN copy to their home theater gear!  Saves time, saves money, and makes profits skyrocket!

Meanwhile, people have been less than enthusiastic about the idea, being as it’d be their home internet connection they’d have to use, and the ISPs aren’t terribly happy about the idea of having their pipes bursting with data, so they’re slapping meters on every connection.

Thus, the studios are trying to make inroads with video on demand.  Let the cable companies make a separate channel that’s user selectable.  Personally, I like this model myself–call in your choice of movies like you’d call in a pizza, and next thing you know, bam!  Your playlist hits your screen and you start watching.

Hopefully the studios can get an online distribution model working out.  I don’t think I’d mind a discless future too much.

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