If you’re hoping to use video on demand and your digital video recorder as a way to avoid advertising in your home theater, don’t.  They’ll find you anyway.

A practice called “advanced TV advertising”, which includes measures to insert ads into DVR and VOD recording, is on track to exceed four billion dollars in revenue by 2014, and also on track to generate a hundred and thirty million by the end of this year alone, making advanced TV advertising an up-and-coming force in the TV ad market.

If you find being forcibly advertised to just a little too intrusive and think you might be able to get some help from the government, then I’m sorry to announce that that too will get you nowhere, as there are actual Congresscritters who agree with the belief that watching television without also watching commercials is full-on theft.

So it looks like, unless you decide to go to an all-DVD entertainment diet, you’ll be stuck watching commercials on TV for some while to come.

Iomega DVR drives are now compatible with Pace Americas cable set-top boxes and digital video recorders as announced by Iomega which is an acknowledged leader in data protection.

Hailed by WIRED.com as “the perfect solution to your HD storage problem,” the 500GB* Iomega DVR Expander Drive adds storage capacity for eSATA-enabled DVRs, allowing cable TV customers to record and enjoy more of their favorite cable TV and movie broadcasts.

The Iomega DVR Expander Drive expands users’ digital video recorder (DVR) storage capacity by as much as 300 hours of standard-definition TV or 60 hours of high-definition TV. The Iomega DVR Expander Drive also enables certain Pace Americas cable set-top boxes without an internal hard drive to function as a full featured DVR.

Pace is the latest set-top box manufacturer to certify compatibility with Iomega’s DVR Expander Drive. Pace provides millions of cable set-top boxes to operators throughout North, Central and South America.

(Source) Press

Digeo Inc. will be unveiling top quality HD digital video recorders to aid premium consumers on recording high quality programs that come from digital cable providers and the Internet. The Moxi HD digital video recorder includes a 500 gigabyte hard drive which can store up to 75 hours of recording at a full 1080 resolution.

This new digital video recorder aims to satisfy the growing demand for quality and improvement of home theater entertainment through various forms of media which can be customized and enhanced according to user preference.

Features:

• Dual-tuner HD DVR
• Emmy® award-winning single-screen interface
• 500 GB storage means 75 hours of 1080 HD recording or 300 hours of standard definition recording
• Brings web-based services such as Flickr, Finetune and more to the HDTV
• Access to a wide variety of Internet content including news, sports scores, entertainment and financial information, weather and more through MoxiNet and the Moxi SuperTicker(TM)
• Remote web and mobile browser scheduling
• Connection to PCs through home network to play music and display photos
• Dolby Digital Plus certified for high-fidelity surround sound
• CableCARD(TM)-equipped Broadcom BCM7400-based set-top box with twice the processing power of competitors to render HD graphics

“With the Moxi HD DVR, we built upon our experience deploying nearly half a million DVRs throughout the U.S. to understand what consumers are going to need long-term, and then we created a premium DVR that delivers the ultimate HD experience,” said Greg Gudorf, CEO, Digeo, Inc. “Simply put, Moxi blows away other DVRs.”

(Source) MSNBC