Virgin Media’s version of delivering HD TV comes in the form of the V HD Box which subscribers can hook up with for £49. However, customers will have to sign up for a Virgin Media subscription to avail of the service. For existing subscribers, upgrading their current packs to the M+ T service will be ...

So I read this article over at IPTV where they ask the question, what's "king"?  Is it content, distribution or discovery? Discovery is something of a new element to the debate, and represents the "how" of the mix.  While content serves as the "what" and distribution the "where", it's discovery that determines how the marketplace will ...