The strong demand and response towards new age movie entertainment was enough to prove to IMAX and VieShow Cinemas to come into an agreement to open an additional 6 new IMAX Theatres in Taiwan. At the moment, plans are to have these new IMAX theaters completed by 2014, all utilizing the IMAX digital projection technology.

The opportunity came from their very first theatre at the Sun VieShow Cinemas multiplex in Taipei. After the showing of films such as DreamWorks Animation’s Monsters v.s. Aliens: An IMAX 3D Experience, followed by Paramount Pictures’ Transformers: Revenge of the Fallen: The IMAX Experience, numbers showed that accommodation and profits will only get higher. From the two movies alone, they grossed $125,469 on its opening weekend.

IMAX’s revolutionary digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX 3D presentations.

(Source) Press

Monsters vs. Aliens is taking the world by storm these days and apparently to make the most out of this new film from DreamWorks, NEC has taken the initiative to install forty NEC digital cinema projectors in theaters across the US to support the 3D release of the said film.

“3D continues to be the leading impetus in the shift to digital cinema and NEC’s technology is making what could be a challenging scenario, easier and more manageable,” said Jim Reisteter, general manager, Digital Cinema Division, NEC Corporation of America. “Both our NC2500S and NC1600C projectors are being well received by a large cross section of the exhibitor population and with the installation and servicing support from our master reseller, Strong Technical Services, we are championing the movement toward digital cinema.”

The Digital Cinema Division of NEC Corporation of America leverages NEC’s world class expertise in visual display products, IT infrastructure and integration services to develop specialized solutions for the delivery and management of digital content.

By combining the expertise of movie-making professionals with the technological innovation of NEC, the Digital Cinema Division delivers all-encompassing digital cinema and in-theatre advertising solutions that meet the requirements of the entertainment industry.

(Source) EarthTimes