An unusual development comes our way following an analysis by The Wrap that suggests that 3D movies in theaters are selling better than expected, and that 2D movies are going the way of the dodo...in theaters. Will this be a blessing or a curse for theaters?  That's the question left to answer. See, here's the thing--Piranha 3D ...

Dolby Laboratories has announced that they are working in hand with Walt Disney Pictures and Pixar to unveil a new audio format, the Dolby Surround 7.1. This new audio format will be used in theaters this coming June for Toy Story 3. The new Dolby Surround 7.1 features four surround zones to better orchestrate audio ...

3D coverage has been slowly creeping into the ranks of sports and the latest is that the NCAA Final Four will be shown in 3D theaters. Mark Cuban and Bud Mayo are making it all possible, giving all college hoop fans an opportunity to watch the game along with other die-hard fanatics via big screen ...

When I read this one, I wondered how I could've gone almost TWO WHOLE WEEKS without noticing this positively lulzy bit of news.  And you know if I'm pulling out words like "lulzy", it's GOT to be hilarious. Okay, so here's the salient--Sony's release, Armored, which was released in theaters back in December, had apparently been ...

AMD will be demonstrating a new kind of display technology with the Blu-ray stereoscopic 3D standard which can only be enjoyed in theaters. AMD will be showcasing this new standard over at the 2010 Consumer Electronic Show offering consumers a new way to enjoy the continuing spread of Blu-ray and HD entertainment. Blu-ray stereoscopic 3D ...